The description shown below in red should apply to you. We try to make sure we understand how someone wants to use Callgen so if this description isn’t you, feel free to give us a call on 08709 336600 for some clarification.

CPC

Cost Per Call

Terminating Number

An advertiser’s actual telephone number

URN

Unique relaying number, the freephone number we assign to each advert

Adscape

Any online or offline advertising forum in our network (a website, newspaper etc)

Network

All combined adscapes

Sector

A broad description of an industry (i.e games)

Category

A more specific area within a sector (i.e computer games)

Advertiser

Someone who wants calls from prospective customers

Publisher

Someone who maintains an advertising forum (website, newspaper etc)

Partner

Someone who advises or manages advertising campaigns for businesses – Typically an advertising agency

Directory

Someone who maintains a directory, whether online or offline

Adsphere

The scope of an advertiser’s campaign (local, regional, national etc)